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Black Friday and Cyber Monday are the highlights of the shopping year, where deals and discounts rule. One of the most attractive offers you can make is free shipping. But how can you offer this without cutting into your profits?


Let's dive into some strategies that help keep both your customers happy and your margins intact.

Assessing the Suitability of Free Shipping for Your Business

The viability of free shipping largely depends on what you’re selling. If your products are high-margin, like designer clothes or electronics, you can more easily absorb the cost of shipping.

For businesses selling low-margin items like accessories, offering free shipping might require more careful planning. Consider special promotions rather than a blanket policy: maybe free shipping on orders that meet a certain price point.

Different customers value different things. Some might choose where to shop based on free shipping alone, while others might consider it just a nice bonus.

Use customer surveys, feedback, and purchasing data to understand how much your shoppers care about free shipping. This will help you decide whether it’s worth offering broadly or just in specific cases.

How to Cover the Cost of Offering Free Shipping

Offering free shipping can entice customers and boost sales, but it's vital to manage this perk so it doesn't diminish your profits.


Below are some strategies that can help cover the costs associated with free shipping, ensuring it becomes a benefit rather than a burden during the holiday shopping frenzy.

Implementing free shipping can be effectively managed by incorporating a part of the shipping cost into your product prices.

This approach, while subtle, can maintain your bottom line while making the offer more appealing to customers. The key is to evaluate your average shipping costs carefully and adjust your product prices accordingly.


This strategy is particularly effective for products with a moderate price range, where a small markup can cover shipping expenses without deterring your customers.

It’s important to approach price adjustments with a keen understanding of customer perception. A minor price increase might be acceptable to most customers if they perceive greater value in the free shipping offer.


For example, if the average cost of international shipping is $15 per item, you might consider increasing the price of a popular product from $45 to $50. This adjustment not only helps partially cover the shipping costs but also maintains the attractiveness of the 'free shipping' offer, encouraging more customers to purchase. The increase is modest enough to be seen as reasonable by customers, especially when framed as part of a free shipping deal.

By adjusting prices subtly, you not only cover some of the shipping costs but also harness the marketing power of 'free shipping', a significant draw for customers.

This strategy doesn't have to fully offset the shipping costs; even partial coverage can reduce the financial impact. Moreover, the allure of free shipping is likely to drive higher order volumes, potentially offsetting the additional costs through increased sales.

This balanced approach helps enhance the appeal of your offers, boost customer satisfaction, and foster loyalty without sacrificing profitability.

Encouraging customers to increase their purchase size each visit is key to maximizing the benefit of free shipping.

Techniques like showcasing related products, offering upgrades at checkout, or promoting limited-time bundles can effectively elevate the amount customers spend.


Strategically setting a minimum purchase amount for free shipping is another practical approach; this threshold should be realistic, encouraging customers to add more to their carts without feeling pressured.

Promotions such as "spend $50 more to qualify for free shipping" can motivate customers to buy additional items, thereby raising the average order value.

Example: Love Bonito offers free standard shipping with a minimum spend of S$60

Offering free shipping selectively is a smart way to manage costs. You might restrict it to products with higher profit margins or to customers in regions where shipping costs are lower. This helps in targeting the benefit where it impacts positively both on logistics and profitability.

Another approach is to offer tiered shipping options: perhaps free standard shipping that takes longer, with an option for customers to pay for expedited delivery if they need it faster.

This not only caters to different customer needs but also helps in balancing out the shipping costs across different service levels.

As we gear up for the bustling Black Friday and Cyber Monday sales, it's crucial to plan how you'll offer free shipping without compromising profits.

To aid in your efforts, we're excited to announce that JustShip has launched a new, more affordable 

This timely addition could be the perfect solution for small businesses looking to expand their customer base overseas to the USA and UK while keeping shipping costs in check.

Ready to transform your shipping strategy this Black Friday and Cyber Monday? Explore our 

cost-effective ecommerce shipping solutions 

By integrating JustShip's shipping options, you can confidently offer free shipping and captivate your customer base, all while keeping your costs in check.

Don't miss out on the opportunity to elevate your sales and customer satisfaction. Start now and get ahead of the holiday rush!

Unlock the secrets to offering free shipping this Black Friday & Cyber Monday without sacrificing profits. Learn strategic tips to delight customers and maintain your bottom line!

Master Free Shipping This Black Friday & Cyber Monday Without Hurting Profit

Free Shipping Offers Secrets: How to Nail It This Black Friday & Cyber Monday Without Hurting Your Profits

In the dynamic world of Collectible Card Game (CCG) and Trading Card Game (TCG), cards often carry significant monetary and sentimental value.

As an international seller, ensuring the safety and timely delivery of your cards to buyers around the world is paramount.

This comprehensive guide will navigate you through the essential practices of shipping CCGs and TCGs, covering everything from packaging to dealing with customs, aimed at making your global transactions smooth and secure.

Shipping collectible and trading card games

 internationally involves unique considerations compared to sending ordinary parcels.

These cards aren’t just pieces of printed paper; they are often rare collectables, with some possessing substantial financial value.

The physical and environmental vulnerabilities of paper products mean that both TCGs and CCGs can easily deteriorate if not properly handled.

: The delicate nature of trading cards necessitates protection from physical stresses like bending, pressure, or impact, which could render them worthless.

Guarding Against Temperature Fluctuations

: Paper expands or contracts in different temperatures, and sudden changes can warp or permanently damage cards.

: Moisture is perhaps the greatest enemy of paper-based products. Effective moisture control during shipping is essential to prevent the swelling, warping, or development of mold on these valuable items.

With the unique needs of CCG and TCG in mind, the first step in safeguarding your shipments is selecting the right packaging.

Effective packaging not only protects cards during transit but also presents a professional image to your customers, enhancing their unboxing experience.

Here’s how you can secure your shipments:

: Always use protective sleeves for each card. This not only protects against scratches but also against potential moisture during transit.

: For particularly valuable cards, place the sleeved card into a rigid top loader. This will prevent bending or direct pressure.

: If you’re sending sets or multiple cards, place them in a team bag after top loading. This keeps the cards together, minimising the chances that the card will slip and slide out of its protectors and offers additional protection from moisture during transit.

: Use a high-quality shipping tape to secure the box. Clearly label the package with the destination and return address. Consider placing a “Fragile” or “Handle with Care” sticker on the box to encourage careful handling.

For more detailed tips on packing CCG and TCG, check out 

Choosing a shipping service is more than just finding the cheapest option; it’s about ensuring your TCG and CCG reach their destination reliably and quickly.


Several factors should influence this decision:

: Opt for air shipping to minimize handling and speed up delivery, preserving the condition of the cards.

: Ensure the service offers comprehensive tracking to keep both seller and buyer informed from start to finish.

s: Select a service that offers insurance options to protect against loss or damage.

: Research customer reviews to choose a service known for reliable delivery and excellent customer care.

As an international seller, understanding and navigating the tax implications of cross-border shipments is crucial.


Each country has a 'de minimis value'—a threshold below which no duties or taxes are charged on imported goods. For example, when 

, the de minimis value is $800, meaning shipments below this value generally do not incur additional duties or taxes upon entry.

Knowing these thresholds for common destination countries can help you better inform your customers and manage expectations regarding potential additional costs.

While it's important to educate customers about these potential taxes, offering 

 can be a strategic choice to enhance the customer experience for higher-value orders that exceed these thresholds.

With DDP, all duties, taxes, and fees are paid upfront, ensuring that buyers face no surprises at the time of delivery.

This option can be particularly appealing for ensuring a smooth transaction and bolstering buyer satisfaction.

By understanding and effectively communicating the impact of international taxes, and by offering DDP as an optional convenience, sellers can enhance their service offerings while maintaining transparency and managing costs effectively.

TCG shipping might seem daunting, but with the right strategies and a comprehensive understanding of the logistics involved, it can seamlessly integrate into your business operations.

competitive international air shipping rates

 and ensure each transaction is seamless and satisfying for all parties.

Choose JustShip for reliable, customer-focused service that enhances your reputation within the CCG and TCG communities.

Discover expert tips for shipping CCGs and TCGs overseas! Ensure your cards arrive safely and delight buyers with the perfect packaging and shipping choices.

Shipping Collectible and Trading Cards Games Overseas (CCG & TCG Shipping)

Collectible goods range from artworks, sports memorabilia, games, and more. The global collectibles market has an estimated size of $370 billion (techcrunch.com, 2021). Due to the current pandemic, there has been a surge in the demand for various collectible goods such as Pokémon trading cards and action figurines.

For collectibles exporters, it is important to be able to get your collectibles from one country to another safely. A single scratch on the collectible can lead to a drop in its original value which is something that most collectors fear. Hence, working with the right courier is important.

If you are a collectibles exporter looking to ship collectibles internationally, JustShip is the courier for you! We offer fast and cheap shipping to 

 overseas. Our lead time is 2-4 working days. If you prefer to have a more fuss-free shipping experience, JustShip offers 

 that can pack your items in the safest and most cost-efficient way. Do consider JustShip the next time you have collectibles you wish to ship overseas.

. We look forward to helping you ship your collectibles overseas.

A single scratch on the collectible can lead to a drop in its original value which is something that most collectors fear. Hence, working with the right courier is important.

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Free Shipping Offers Secrets: How to Nail It This Black Friday & Cyber Monday Without Hurting Your Profits

Shipping Collectible and Trading Cards Games Overseas (CCG & TCG Shipping)